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28.08.2008 :: Päivi Nuutinen
:: <paivi.nuutinen lut.fi>
M. Sc. (Econ.) Mikko Pynnönen defends his doctoral thesis on September 5, 2008
Master of Science (Econ.) Mikko Pynnönen defends his doctoral thesis with the title:
CUSTOMER DRIVEN BUSINESS MODEL – CONNECTING CUSTOMER VALUE TO FIRM RESOURCES IN ICT VALUE NETWORKS
The objective of this thesis is to provide a business model framework that connects customer value to firm resources and explains the change logic of the business model. The main research question is how the changing customer values should be taken into account when planning business in a networked environment. The material consists of data from several Delphi panels and expert workshops, software pilot documents, company financial statements and information on investor relations on the companies’ web sites. The main contribution of this dissertation is bridging the gap between firm resources and customer value.
Dissertation will take place in auditorium 1382 at the Lappeenranta University of Technology on September 5, 2008 at 12 o'clock.
More information: http://www.lut.fi/
M. Sc. (Econ.) Mikko Pynnönen has worked as a researcher in TBRC project Sirmakka. http://www.tbrc.fi/eng/projects/?PCID=31&PID=48
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