RELI - Developing Reference-driven Business

Pekkarinen, O., Salminen, R.T. and Jalkala, A. (2008). Service Offering in Solution Marketing - A Single Case Study

Ryynänen, H., Jalkala, A., Salminen, R.T. and Pekkarinen, O. (2008). Developing Internal Communication for Managing Customer Relationships

Salminen, R.T., Arpalo, J., Pekkarinen, O., Jalkala, A. and Mirola, T. (2008). Characteristics of a Good Customer Reference for a Process Equipment Supplier

Jalkala, A., Salminen, R.T. and Pekkarinen, O. (2007). Inconsistencies in Project Business Relationships – Challenges for Successful Interaction

Pekkarinen, O. and Salminen, R.T. (2007). Searching for Premium Brand Characteristics in Capital Item Installations

Pekkarinen, O., Salminen, R.T. and Jalkala, A. (2006). The Concept of Offering in Project Marketing – A Literature Review

Cadogan, J. (2002). Market oriented -behavior: Comparing service with product exporters. European Journal of Marketing, 36(9/10), 1076-1102.

Cadogan, J. and Nicola, P. (2001). Key antecedents to export market-oriented behaviors: A cross-national empirical examination. International Journal of Research in Marketing, 18(3) 261-282.

Asikainen, S.-K. and Salminen, R. (2000). The Best Paper of ANZMAC99-Conference Came from Lappeenranta University of Technology. Kuulumisia/The Magazine of Lappeenranta University of Technology. 1/2000, p. 9.

Asikainen, S.-K., Salminen, R. and Puumalainen, K. (2000). The relative explanatory value of export market orientation: Comparing across business contexts. In O'Cass, A (ed), Visionary marketing for the 21st century: Facing the challenge. Proceedings of the Annual Conference of the Australian & New Zealand Marketing Academy, CD ROM, 1506-1512, Gold Coast, Australia, November 28 - December 1.

Cadogan, J. (2000). The interaction between market orientation, industry environment and business success: Evidence from an exporting context. Australasian Marketing Journal, 8(1) 55-69.

Cadogan, J. (2000). Market-oriented behaviour: Comparing service-oriented with product-oriented exporting firms. Proceedings of AMA International Conference, Buenos Aires, Argentina, June 28 - July 1, 2000.

Cadogan, J. (2000). The impact of organisational factors and export leadership on propensity to export to psychologically distant markets. Marketing in the new millenium. Proceedings of the 29th EMAC Conference, CD-ROM. ed. Wierenga, B., Smidts, A. and Antonides, G., ISBN 90-5892-003-8, Erasmus University Rotterdam, The Netherlands, May 23-26, 2000.

Cadogan, J. and Nicola, P. (2000). The antecedents to export coordination: A cross-national empirical examination. Proceedings of AMA International Conference, Buenos Aires, Argentina, June 28 - July 1, 2000.

Varis, J. and Salminen, R. (2000). The role of performance in the selection of potential supplier partners in a turbulent environment - A case study. The 16th Annual IMP Conference, Bath, September 7-9, 2000.

Asikainen, S.-K., Puumalainen, K. and Salminen, R. (1999). The relationship between export market orientation and export performance: The moderator role of industry environment. Marketing in the third millenium. Proceedings of Australian & New Zealand Marketing Academy Conference, CD-ROM. ISBN 0-7334-0572-x, Sydney, Australia, November 28 – December 2. 1999.

Asikainen, S.-K., Salminen, R. and Puumalainen, K. (1999). The performance consequences of export market-oriented behaviors: Evidence on moderator variables using cross-national data. European International Business Academy Conference, Manchester, UK, December 12 – 14, 1999.